Love your shine and say yes to that freshly done, brilliant shampoo for colored hair. Say no to dullness and visible damage, with this Dove Color Care Sulfate-free Shampoo. This shampoo gently cleanses without stripping, to protect and nourish hair. Dove Color Care system is made with vegan omega-3 and crafted for bleached, highlighted & color-treated hair to maintain color vibrancy for up to 40 washes. How to Use Dove Hydrated Waves system: Apply Dove Color Care Shampoo to wet hair, lather, and rinse. After shampooing, apply and massage Dove Color Care Protective Conditioner, leave on for at least 1 minute and rinse. Remember: you’re beautiful ♥ Dove Color Care system for bleached, highlighted & color-treated hair is sulfate-free, paraben-free, dye-free and mineral oil-free.