America’s #1 detergent*, now even better. This Tide liquid laundry detergent now has 10x the cleaning power**. The improved formula is reengineered to attack tough body soils.
Tide’s HE Turbo Clean detergents feature Smart Suds technology. The quick-collapsing suds clean faster and rinse out quicker, even in cold cycles.
Tide HE laundry detergent keeps your whites white and your colors colorful with a refreshing scent, wash after wash.
The Tide clean you love is also available in Tide PODS laundry pacs.
* Based on sales, Nielsen laundry detergent category
** Stain Removal of 1 dose vs. 10X doses of the leading liquid bargain brand